Zimbabwe’s blueberry boom: A catalyst for growth, prosperity

Innocent Mujeri-Herald Correspondent 

Zimbabwe’s blueberry industry is on the rise, and its rapid growth is becoming a beacon of hope for the nation’s agricultural and economic development. 

With a projected 43 percent increase in exports, from 5 000 tonnes in 2023 to 8 000 tonnes in 2024, the sector is not only thriving, but also carving a niche for itself in the global market. 

This remarkable progress is a testament to the success of the Horticultural Recovery and Growth Plans (HRGP) and the resilience of Zimbabwean farmers.

The country’s blueberry sector has come a long way since its humble beginnings. Initially introduced on an experimental scale in 2008, commercial exports began in earnest in 2017. 

Since then, the industry has grown exponentially, with export earnings soaring from a modest US$1 million in 2018 to an impressive US$14 million in 2022.

This success story is a clear indication that Zimbabwe has the potential to become a global leader in blueberry production, offering significant economic, social, and environmental benefits.

The 2023/2024 Crops, Livestock, and Fisheries Assessment (CLAFA-2) report highlights a 38 percent increase in blueberry production, rising from 5 787 tonnes to 8 000 tonnes within a year.

This growth has been driven by improved yields, which jumped from nine tonnes per hectare to 12 tonnes, and a slight increase in the area under cultivation.

Zimbabwe’s unique advantage lies in its ability to produce out-of-season blueberries, giving it an export window that precedes the main suppliers, such as Peru and Eastern Europe. 

This strategic timing allows Zimbabwean berries to dominate the market, particularly in the European Union (EU), where they are currently exported via the Netherlands. 

Efforts are underway to penetrate lucrative markets like China and India, with the Horticultural Development Council (HDC) working towards securing phytosanitary agreements for direct exports.

The economic benefits of Zimbabwe’s burgeoning blueberry industry are immense. 

The sector is currently valued at US$25,2 million, with projections to grow to US$35,7 million in the near future. 

Achieving this growth will require an investment of US$30 million, which is expected to generate 3 400 new jobs. These jobs will provide much-needed employment opportunities, particularly in rural areas where poverty levels remain high.

Small-scale farmers are also being integrated into the value chain, with companies like Kuminda introducing new blueberry varieties and offering contracts for cultivation. By empowering small-scale farmers and providing them with access to international markets, the industry is fostering inclusive growth and reducing income inequality.

In addition to economic gains, the blueberry sector offers significant environmental and social benefits. 

Blueberry farming requires relatively small parcels of land, but delivers high yields, making it an efficient use of agricultural resources. 

Moreover, the introduction of renewable energy solutions for irrigation and cold storage is helping to reduce the industry’s carbon footprint.

Socially, the industry is playing a pivotal role in uplifting communities. 

With increased employment opportunities and access to export markets, farmers are able to improve their livelihoods and invest in their families’ futures. 

The sector also provides opportunities for women and young people, fostering gender equality and empowering the next generation.

Despite its remarkable progress, the blueberry industry is not without challenges.

Issues such as high utility costs and a fluctuating exchange rate continue to hinder growth. 

To address these challenges, the HDC should work with the Zimbabwe Investment Development Authority (ZIDA) to establish special economic zones and offer sector-specific incentives, such as tax breaks and reduced energy costs.

Investments in renewable energy and cold chain infrastructure must also be prioritised to ensure the industry remains competitive. 

These measures will not only lower production costs, but also enhance the quality and shelf life of Zimbabwean blueberries, making them more attractive to international buyers.

Looking ahead, Zimbabwe’s blueberry industry has set an ambitious target of exporting 30 000 tonnes by 2030. This goal is supported by the introduction of a new blueberry variety that can be harvested twice a year, further boosting production. 

As the industry expands, it is expected to attract more investment, create additional jobs, and contribute significantly to the country’s GDP.

Securing access to the Chinese market is a key component of this vision.

With China’s blueberry consumption on the rise, entering this market ahead of regional competitors like South Africa would be a major win for Zimbabwe. 

By collaborating with the Government and international partners, the industry is well-positioned to meet the stringent requirements of the Chinese market and tap into its vast potential.

The growth of Zimbabwe’s blueberry industry is a symbol of what can be achieved through strategic planning, innovation, and resilience. 

It demonstrates the potential of agriculture to drive economic recovery and development, even in the face of challenges. 

The industry’s success serves as a blueprint for other sectors, highlighting the importance of investing in high-value crops and leveraging Zimbabwe’s comparative advantages.

Moreover, the blueberry sector is a testament to the power of collaboration. From Government support to private sector investment and farmer participation, the industry’s growth is the result of collective effort. 

This spirit of collaboration must be sustained and replicated across other sectors to ensure Zimbabwe’s continued progress.

Zimbabwe’s blueberry industry is more than just an agricultural success story – it is a catalyst for economic transformation, social upliftment and environmental sustainability. 

With its growing export volumes, expanding market reach, and increasing contributions to the national economy, the sector is poised to play a key role in the country’s development. 

By addressing existing challenges and capitalising on new opportunities, Zimbabwe can solidify its position as a global leader in blueberry production.

As the nation works toward its Vision 2030 goals, the blueberry industry offers a shining example of what is possible when ambition meets action. 

It is a reminder that Zimbabwe’s future is bright, and its potential is boundless. 

Through continued investment, innovation, and collaboration, the blueberry sector will not only flourish, but also pave the way for a prosperous and sustainable Zimbabwe.