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‘Media engagement remains priority’

Ivan Zhakata

Herald Correspondent

THE Minister of Information, Publicity and Broadcasting Services, Dr Jenfan Muswere, has said the Government will extend its “Minister Meets Media” programme across the country’s 10 provinces to strengthen its relationship with journalists and media.

Speaking to journalists during a press briefing in Harare yesterday, Dr Muswere outlined the Government’s commitment to fostering open dialogue between the media and Government institutions.

He said these provincial media talks will provide journalists with a platform to engage directly with Government representatives.

“We will continue to roll out these provincial media talks, allowing you to ask questions, and also allowing the Government to respond,” said Dr Muswere.

He acknowledged the complexities of modern media, particularly with the rise of social media platforms, which have introduced both opportunities and challenges.

Dr Muswere said the “toxicity” often found on social media differed from the more traditional, professional journalism.

“Yes, in the fourth industrial revolution of social media platforms, that is a whole new control by the respective countries,” he said.

“There is a lot of scatological toxicity within social media platforms. But this is citizen journalism versus the mainstream media industry, which is who you are, and I am sure you will not be defeated by those videos.”

Dr Muswere said qualified journalists play a key role in providing accurate reporting and the Government remains committed to transparency and improving media access to information.

“As Government, we have created the Freedom of Information Act to enhance your access to information. We also have a new media policy and the National Employment Council to guarantee the welfare of journalists.”

Dr Muswere also reflected on the importance of building a cohesive, cooperative relationship between the Government and the media, saying polarisation should be a thing of the past.

He reiterated that the Government’s goal is to unite the country through collaborative efforts.

“We are now friends, and we work together. The Government is a government of the people, by the people, for the people. Let us build our country together,” Dr Muswere said.

The expanded “Minister Meets Media” programme is expected to provide more direct access to Government officials, allowing for greater transparency and improved two-way communication with the media across the nation.

As discussions on media freedom, challenges in the digital age, and the future of journalism continue, the Government’s commitment to engaging with media professionals remains a central pillar of its public service strategy.

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