dyton mupawaenda
TikTok tripled its US shopping sales to more than US$100 million on Black Friday, a sign of the app’s growing popularity despite a looming ban.
TikTok Shop, the app’s e-commerce feature, also drew a 165 percent annual increase in shoppers for the two days between Black Friday and Cyber Monday, the company said.
There were more than 7 billion views of posts that included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday, TikTok said.
The boost in sales comes as the app faces a potential shutdown in January under a new law signed by President Joe Biden. Lawmakers worry that TikTok, which is owned by China’s ByteDance, poses a national security threat to American users.
But the holiday sales spike also shows that intense regulatory scrutiny has done little to dampen user interest—TikTok is used by more than 170 million Americans—or push away sellers who continue to see value in marketing their products on the app.
TikTok launched its in-app shopping hub in the US in September 2023, so it comes as little surprise that TikTok Shop had significantly more traction one year later.
But the threefold increase in sales is also the result of a concerted effort by TikTok to boost its e-commerce presence in the US.
ByteDance set out to increase TikTok’s US e-commerce arm 10-fold this year, to as much as US$17,5 billion, Bloomberg reported in January. After Biden signed a law in April that will force ByteDance to sell its US TikTok business to an American firm or face a nationwide ban, the company intensified its efforts in the US.
It halted expansion of TikTok Shop in Europe to focus squarely on expanding its US footprint and further entrenched itself in the American economy. Bloomberg
Online Reporter
